The Secret Sauce For Smarter Marketing Execution
Duct Tape Marketing
NOVEMBER 9, 2022
For example, I had one client who sells software to 12 schools, and they had a real problem with their messaging because they're an engineering company. Jay Baer (11:11): This is Jay Baer marketing and customer experience, author, advisor, and expert. And it was great until 2009 came along. (18:57):
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