Equity PR Software Engineering Sweat Equity 
socialmatchbox.com
OCTOBER 23, 2010
These days sales, marketing and PR people seem to grow on trees. Another option is sweat equity. It is important to realize that most people who are willing to work for sweat equity are not a) the best, b) in demand, and c) going to put their heart and soul into your project.
sivers.org
JUNE 25, 2010
But what I think was hard, and it was something he couldnt consider was that it would be harder to find a *maintaining* programmer, and how much it would cost to run the software, because of technical details he didnt understand. Would love to hear your insights sometime into how to partner with engineers. Insightful. Thanks much.
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