How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size
abovethecrowd.com
JULY 10, 2014
Using a combination of market data, math, and financial analysis, Professor Damodaran concluded that his best estimate of the value of Uber is $5.9 billion, far short of the value recently determined by the market. The first is TAM, and the second is Uber’s market share within that market. Total Available Market Analysis.
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