Founder Naming Non-disclosure Agreement Product Name 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Has anyone already left the picture?
Up and Running
MARCH 1, 2016
See Also: Got “Founder Fit”? If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! The non-disclosure agreement (NDA).
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