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Naming: Ten crucial questions when naming your business, product, or Web site

www.rhymer.com

For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.

Naming 40
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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Because I think in a world where we are all, for the first time ever dealing with the same thing at the same time, this sort of global crisis, this global, yeah. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. It was much more like that.