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Marketing the Viral Effect and Not-for-Profit Gold

crowdSPRING Blog

Invisible Children’s goal was also straightforward: to put pressure on the Ugandan government and other African countries to capture Kony by the end of 2012. Some questioned whether the effort was over-simplifying the situation and others pointed out that Kony was no longer in Uganda. Lean Marketing tips: not-for-profit edition.

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