Marketing the Viral Effect and Not-for-Profit Gold
crowdSPRING Blog
MARCH 11, 2012
It took them 8 years of work to shoot, edit and distribute the film, but in the past week, it has turned Kony into a familiar name to tens of millions of people around the world. Invisible Children’s goal was also straightforward: to put pressure on the Ugandan government and other African countries to capture Kony by the end of 2012.
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