Marketing the Viral Effect and Not-for-Profit Gold
crowdSPRING Blog
MARCH 11, 2012
The web has seen other videos go viral, but never with the speed accomplished by three young filmmakers who traveled to Africa in 2003 to help stop the rebel Joseph Kony’s ferocious campaign and his strategy of using children as soldiers and sex slaves. million followers and then posted multiple updates in the following days.
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