Remove Guerilla Remove PPC Remove PR Remove Product
article thumbnail

How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. It’s always a bonus to be able to leverage coverage and information with paid advertising—be it social, PPC, or traditional,” says Erin. A lot depends on the price-point of the product and the product demographic,” explains Erin.