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Binance: How to get registration wrong. Two humongous buttons and “HIRING.” But even with a few simple screens, Binance manages a couple of hiccups: The URL of one of the pages ends with “/EmailSended.html.”. Shopify: How to get registration right. Manage expectations. The first thing you see?

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You would have to spend millions of dollars hiring software developers, renting real estate, buying hardware, etc. On the investment side, it means putting in less money, being more on-par with management in terms of rights and preferences, having less control. As an entrepreneur it means bootstrap, bootstrap, bootstrap.

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