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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Leadership thinks it’s spending tons of money; practitioners feel like they have no resources. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential). Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.