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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices. Lots of great people there.