article thumbnail

Read This Excerpt From Steve Case (AOL)’s New Book

Startup Lessons Learned

There was not much of a startup culture then, and of course no Internet, either. Pizza Hut was founded in 1958 by two brothers, Dan and Frank Carney, while they were still students at Wichita State University. Originally, the job involved my working in the test kitchens in Wichita.

Wichita 60
article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Marketing intelligence experts at Datorama recommend tracking your branded impressions, internet search volume, and the performance of branded keywords. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

Marketing 162