Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?
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