A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. That’s how account-based marketing got its name. Identifying.
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