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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

After much consideration, I landed on Two Rivers – I was born in Baghdad, Iraq, the city of the two rivers, the Tigris and Euphrates. When I started my consulting business, I was fortunate enough to have a mentor who guided me, and the best advice she gave me was to name my company something about myself, but not my actual name.

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Pick the Perfect Name for Your Startup

mashable.com

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Brad Friedman This post is extremely helpful and timely, as I am in the midst of struggling to come up with a name for a startup. Some of the things you mention I have done.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

invasion of Iraq in 2003 as a classic example.) PR professionals and marketers have recognized the potential value of that proxy and shoved their leaders into the spotlight. But when everybody in a group is susceptible to similar biases, groups are inferior to individuals, because groups tend to be more extreme than individuals.