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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Would that help retention and NPS (Net Promote Score)? Marketing 101: Customers love free stuff. Would they be loyal? Damn straight it would.

IPO 82