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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You know all about vanity metrics , and how you shouldn’t be obsessed with them. For example, if you go to our Jacksonville page, there’s no way our headline can’t have the words “lawn service” and “Jacksonville” in them, even though with Adwords we’ve found better converting headlines. Traffic Without Conversions is Worthless.

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