The Intersection of SEO and CRO (and How to Maximize Long Term Growth)
ConversionXL
FEBRUARY 19, 2016
For example, if you go to our Jacksonville page, there’s no way our headline can’t have the words “lawn service” and “Jacksonville” in them, even though with Adwords we’ve found better converting headlines. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Usually not both.
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