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Beware The Consultant

infochachkie.com

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. When the company was initially launched, its name was awkwardly similar to the chocolate drink YooHoo.

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