article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Take full advantage of marketing automation (for SEO, lead capture forms, landing pages, reporting) to develop a content strategy that speaks to your leads. Have a lead generation strategy. If you already have a lead gen strategy, prepare to automate it. Otherwise, you might not get what you pay for.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Take full advantage of marketing automation (for SEO, lead capture forms, landing pages, reporting) to develop a content strategy that speaks to your leads. Have a lead generation strategy. If you already have a lead gen strategy, prepare to automate it. Otherwise, you might not get what you pay for.