A Guide to Using Authority & Social Proof in Fund Raising
Both Sides of the Table
JULY 25, 2010
Before booking a hotel I always check out Trip Advisor and read reviews. It’s hard for angels to assess whether or not to invest because they often have day jobs and can’t commit to the kind of due diligence that most VCs go through. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.
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