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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). PPC focuses on buying ads to make a company’s link more visible in search enginers (especially when a company doesn’t have a very good organic rank). Display Ads. Affiliate Marketing.