Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels. Not that hard.
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