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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

The sheer size of Facebook means there’s likely an audience for any product. For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. Mailchimp combines video and short statuses to sell the benefits of its products and services. . Image source.

Marketing 134
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Showing exactly how to use it (which campaigns, mediums, products) and for whom (visitor personas, geographies) and why (recession baby!) All these touch points have a online impact (intended or not). The online channel often, though not always, can be a lower cost channel. 3 : Use online surveys / market research. Here are some pictures.

Analytics 122