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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

While my title is Product Marketing Manager, I’m also the de facto Business Development, Public Relations and Product Manager. Just last year alone, we partnered with kate spade, Club Monaco and Memorial Sloan-Kettering Cancer Center. In a strange, small world, I now live in the exact location of that very first Strand.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, to drive awareness and increase engagement around its sustainability efforts, HP partnered with creators to run a branded hashtag challenge where users were invited to create and share content. To drive initial awareness, Indomilk partnered with Creators and ran In-Feed ads to help the Branded Effect go viral. Spark Ads 6.

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