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Segment vs Mparticle

ConversionXL

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. Additionally, on average, businesses receive data and metrics from 28 unique sources. Michael Katz the cofounder and CEO of mParticle. Image source ). Avoid Data Silos.

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Lean Startup fbFund wrap-up

Startup Lessons Learned

Ive been there: is it me or my cofounder thats crazy? Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. How can we tell the difference? What if its both of you? Use some customer development to find out.

Lean 60
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Startup Tools

steveblank.com

Blogs (VC): Antonio Rodriguez [link] – A very technical VC at Matrix partners who can actually code. Blogs (web development): Giant Robots Smashing Into Other Giant Robots – [link] Company blog of thoughtbot covering Ruby on Rails, HTML, CSS, Javascript, databases, and mobile development.