Remove Naming Remove North Korea Remove Reputation Remove Social Network
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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

The strategies are: understand your buyers and create great content to reach those buyers, and reach them in real time using social networks and things like newsjacking. I’m really glad I named that concept. You know, you’ve got North Korea over here, and you’ve got the U.S. Absolutely right.

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