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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Latin name. 3- Combined names of our products components. 4- Part of my name and who we are. Photo Credit: Jerèll Klaver.

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How To Get Past Buzzwords And Make Better Hires

Transformify

A growing body of research shows we make a bunch of snap judgments starting just with people’s names–and continue from there. One widely cited study found that candidates with white-sounding names but otherwise identical résumés were 50% more likely to be called in for an interview.

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