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How to Build a Startup Team

techcocktail.com

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. While you don’t want to overspend on legal, it’s important to protect your business and understand your risks.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

About 5 years ago, my business partner and I were debating on whether to spend $2,250 for a branded domain from an online domain brokerage and had fallen in love with a techy name for our marketing firm. The name, Saranap dates back over 100 years when a commuter train cut across California, connecting Oakland to Sacramento.

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