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Evolving Customer Needs – Not Technology – Drives Disruption And Innovation

YoungUpstarts

Illustrated with examples from companies such as Amazon, WalMart, Under Armour, Tesla, Sephora, Zara, and Qatar Airways, as well as from my own clients in such industries as wireless, medical devices, banking, and retail, I detailed five strategies that any company can adapt in their own push to connect with, and capitalize on, customer needs.