How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. customer retention ). What is the average customer acquisition cost?
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