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How to Create a Compelling Unique Selling Proposition

ConversionXL

The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. Advocates are more likely to agree to an interview due to positive sentiment. Let them know it’s not a thinly-veiled sales call.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. Try something like: ‘Our annual apparel sale starts now.’

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