ConversionXL
AUGUST 30, 2019
Most product descriptions are awful. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Or worse, non-existent.
ConversionXL
MAY 8, 2017
Most product descriptions are awful. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Or worse, non-existent.
ConversionXL
NOVEMBER 3, 2015
Most product copy is awful. Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, excellent product copy is a great way to sprinkle brand personality in a place that most people don’t expect it. Or worse, non-existent.
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