Is Your Start Up Idea Gold or Goop?
Austin Startup
AUGUST 17, 2017
Although the full content of our upcoming accelerator/incubator, Sputnik ATX, is still in stealth mode, I’d like to share a quick rule you should apply to any business idea that you want to pursue. Switching costs are what economists call any expense related to stopping the use of one product and service, and beginning to use another.
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