Startup Professionals Musings

DECEMBER 8, 2013

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

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Startup Professionals Musings

OCTOBER 27, 2012

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

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Startup Professionals Musings

AUGUST 15, 2011

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry.

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Startup Professionals Musings

MAY 30, 2015

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

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Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? Virally spread your marketing message by making sure influential local bloggers see your video. Customers come to expect rewards when they are members of a program.

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