Duct Tape Marketing
OCTOBER 5, 2017
John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. If you’re not a software developer, maybe if you’re a designer, you’re going to also likely gravitate towards your skills. Back to Podcast.
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.)
www.kalzumeus.com
AUGUST 13, 2012
Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Greatest Hits. Standing Invitation. Start Here If You’re New. Posted on May 31, 2012. by Patrick.
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