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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

David: That’s exactly right and I think voice is — it’s certainly informing a lot of the product decisions that Google is making. I think over the years the Google hotel finder has eaten a ton of organic traffic that’s now part of a — sort of a paid inclusion product. David: Yes. Absolutely.

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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

It’s not often that I pull a dusty old marketing book off my bookshelf to talk about a more current marketing topic, but almost 20 years ago I stumbled upon Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got , and I think what he shared in 2000 is still relevant today. Do you know?