Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
ConversionXL
SEPTEMBER 7, 2016
Robert Cialdini: “It’s about the categories that individuals use to define themselves and their groups, such as race, ethnicity, nationality, and family, as well as political and religious affiliations. The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal.
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