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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

To play up the name even more, I use when you need a best friend on the web as my tagline. In our first year we invested thousands (many, many) of dollars on web development, marketing materials, logos, and branding and our local market was starting to become familiar with our name. Thanks to Susan Hassett, Cocktail Sneakers ! #22-

Naming 126
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How To Get What You Want By Helping Others Get What They Want

Duct Tape Marketing

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. You want a ghost writer If you want, you know, web design.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Sans serif are better on the web. 1995 , De Lange ), that shows no difference in legibility between serif and sans serif font on the web.

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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

The Unity Principle that Cialdini talks about is very similar to a persuasion principle mentioned in a book called The Age of Propaganda , (and before that in a 1992 NYT article ) under a slightly different name: The Granfalloon Technique. You felt an instant connection, didn’t you? ” Image Source. Use Family-Related Language.