An Interview with Steve Ligouri, Serial Innovator
Startup Lessons Learned
MAY 1, 2018
This was in 1993, and I was the chief marketing officer at Frito-Lay North America. I personally bought the citibank.com URL and introduced the first internet-based online banking. This was during the internet explosion, so I’d say it was called the digital revolution 1.0. What was it, and how did it come about?
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