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4 Essential Hires If You’re Starting a Business in 2020

Up and Running

To appeal to the digital natives born between 1996 and 2012 , it’s important to hire a marketer who understands the trends and values that are influencing this generation’s spending habits. A key piece of that type of decision is understanding your cash flow , and putting together reasonable forecasts.

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How To Predict The Future

Feld Thoughts

In the mid-1990s, a good friend of mine, Gene Kim (founder of Tripwire and author of When IT Fails: A Business Novel ) and I were in graduate school together in the Computer Science program at the University of Arizona. But it’s hard to say, even with hindsight, that we could have predicted Wikipedia, let alone forecast when it would occur.