1996 Affiliate Channel Metrics 
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. In the tactics section, list your sales channels and describe how you will be selling your products. This way, you can see which marketing channel gives you the most value.
Occam's Razor
APRIL 25, 2011
Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. We hate change.
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