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The Ultimate Guide to Starting a Software Company

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Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Your website was created in 1996, updated slightly in 2001, and left to rot ever since. We hate change. Super lame! " 22. [via

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