Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. Still, fake dialog boxes got many more clicks than regular banners, which users had already started to ignore in 1997. ”.
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