YoungUpstarts

JANUARY 8, 2015

I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values.

Technical Review 100

Technical Review Singapore China Media 100

Hippoland

SEPTEMBER 28, 2018

It’s one thing to hear from other people that Southeast Asia (SEA) is up-and-coming, but it was totally another thing to go there and talk with so many people about the future. But it’s arguably even harder in a place where there aren’t ready distribution channels. Payments / marketplaces / etc). And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

It’s one thing to hear from other people that Southeast Asia (SEA) is up-and-coming, but it was totally another thing to go there and talk with so many people about the future. But it’s arguably even harder in a place where there aren’t ready distribution channels. Payments / marketplaces / etc). And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hearpreneur

OCTOBER 7, 2020

Then I quit my job and started my English as a Second Language business last year by outsourcing workers from Asia. Brands were no longer discovered in traditional media only; instead, consumers were discovering and embracing brands through cross-channel experiences in traditional media and searching online. 29- For appreciation.

Entrepreneur 116

Entrepreneur PR Affiliate Social Media 116