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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Would that help retention and NPS (Net Promote Score)? They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Marketing 101: Customers love free stuff. Would they be loyal? Damn straight it would.

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