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Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?

Up and Running

By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. The biggest pro, and probably the only one you will care about, is that pop-ups are one of the best lead acquisition tools out there. Pop-ups are an invaluable lead generation tool when used properly.

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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. The median conversion rates ranged from 2.6% reducing the number of fields ).