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Which Are More Legible: Serif or Sans Serif Typefaces?

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In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. Lund, 1997, 1998, 1999 ). Programmed Learning and Educational Technology 18(2), 57-61. Introduction.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

This is due to many reasons, mainly: a lack of credibility. plain old ‘ banner blindness ‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on a banner ad. doesn’t meet expectations.