Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?
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APRIL 5, 2021
By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. It is primarily used to encourage users to subscribe to newsletters or purchase one of the site’s products. Pop-ups are an invaluable lead generation tool when used properly.
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